
Run Better, Run Stronger, BeGood
At BeGood Run Coaching, I help runners of all levels to achieve their goals. From gait analysis to personalised coaching and strength training no AI. I am here to guide you every step of the way in Cardiff and beyond.
Your journey, My expertise
Whether you are a beginner taking your first steps or an elite athlete striving for new personal bests, I design tailored programmes to fit around work and life commitments. My commitment to excellence ensures you receive personalised guidance and effective strategies to enhance your running performance and prevent injuries.
I am Welsh Athletics Coach and also part of the Coach Education Team . I have been running and competing since a child and have a vast knowledge from coaching in Outdoor Education. This has developed my coaching insight to help runners of all levels move stronger, run faster.
Every coaching programme begins with an understanding of your goals, current fitness and running background. From structured training plans and technique advice to strength, mobility and recovery guidance, I provide practical support with weakly check ins that builds confidence and consistency. Together, you will create sustainable habits that help you enjoy your running while progressing towards your next challenge.
Online coaching or in person coaching in and around Cardiff.
My coaching services
I provide a comprehensive range of services designed to address every aspect of your running and fitness journey. My approach focuses on understanding your unique needs to deliver effective and practical solutions that get results.
More than just a training plan Run Coaching, Strength Training, Gait Analysis and Sports Massage I am the coach who understands how all these fit together!
Runners MOT
Optimise your running form with our comprehensive gait analysis, designed to improve efficiency and help reduce the risk of injury. Receive a detailed written report highlighting areas for improvement, along with tailored drills and strength exercises.
Run Coaching
Personalised programmes for beginners to elite athletes, tailored to your individual goals and fitness levels.
Strength For Running
Build resilience and power with targeted strength training programmes specifically designed for runners.
Sports Massage
Sports massage helps athletes and active individuals prepare for activity, recover after training, and manage muscle tension caused by repetitive movement. By using targeted techniques to support circulation, flexibility, and relaxation, it can be tailored to your sport, fitness level, and personal goals.

About BeGood Run Coaching
BeGood Run Coaching began with a passion for running and a desire to help others achieve their full potential. Based in Cardiff, I pride myself on providing personal attention and dedicated coaching for every individual that fit's around your life. My commitment to quality and integrity is at the heart of everything I do, ensuring excellence in every stride.
Ben’s coaching has massively increased the confidence in my running. The weekly plans he makes for me fit around my busy work schedule and family responsibilities. I’ve achieved PBs in three distances in a year (10k, half and full marathon) and feel like it’s only the beginning of my progress. Couldn’t recommend him highly enough!
Aeddon
I first talked to Ben about coaching over 2 years ago and have never looked backed.
In that time he has guided me though many events, ranging from 10k-100miles and most recently ironman wales.
The weekly check ins have been a big part of what works best for me. Having a good balance of accountability but also the flexibility to adjust training to suit real life.
Over the past 2 years i have achieved things i didn't think were possible when I started. Having Ben in my corner has played a massive part in that and I couldn't recommend him enough as a coach.
Jon H
I joined Ben when I saw him for a massage when I got injured training for my first marathon. Alone with the physio he got me all better in time for the race. After London Marathon I took Ben on as my coach as I desperately needed guidance with my running, up until this point I had no idea how to structure intervals or to know how I should incrementally increase my run frequency and intensity.
But worked with me, building a specific plan for Manchester marathon a year done the line, along the way there was many other races which he took into account for my program. Ben checked in with me every week, reviewed my commitments and energy levels (including many hangovers…) needless to say I was always in a state of productivity on my Garmin and my marathon time went from 3:20 to 2:58. HM went from 1:32 to 1:23 and 10k time to 37:55. I couldn’t be happier with coaching I have received, the clipboard app which automatically uploads complex sessions onto my Garmin and of course the improvement to my running performance.
As I move into triathlon, I’m excited to see what else Ben can bring to my fitness journey
James G
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